Dining for Darfur?

This sort of thing annoys the hell out of me. "Dining for darfur"? Yes, in response to the mass genocide and starvation in Sudan, lets all go and enjoy a fine meal with 5% of the proceeds being donated to the Red Cross. How about "Eating Carrots at Home One Evening and Donating the Entire Amount of the Meal to Darfur" Day? Is it really necessary for everything to be made into a game? Must restaurants exploit the suffering in Darfur to attract customers? It's really pathetic.